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    • What Does an FMCG Account Manager Do?
    • Top Tips For Strategic Account Management
20
Nov
0

What Does an FMCG Account Manager Do?

By admin | Filed in Account Management

If you look online you will find that there are hundreds of different account manager roles. This is because the role can be applied to most industries and sectors.

An account manager’s main concern is the customer and they communicate and negotiate with customers on a daily basis. They provide support to the customer and must constantly check that they are happy with the work that is being done. They must be around as much as possible because they are the main point of contact between the company and the client.

The key skill here is to develop a good relationship with the client over time. They need to be able to trust the account manager and feel that they can ask them questions when required.

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20
Nov
0

Top Tips For Strategic Account Management

By admin | Filed in Account Management

If you have recognised that a small number of customers are responsible for a large volume of your business, then you should be focusing on ‘locking them in’. Make it as hard as possible for competitors to take even a tiny share away!

1. Choose your ‘dream’ strategic accounts

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